Design for the web vastly differs from design for printed media.
The word-wide web is foremost an visual medium and it should pleae the eye by sophisticated design.
At the same time, high usability is a prime factor developing websites.
manderbachmedia acknowldeges that the type and speed of information transfer on the internet differs considerably from that of other media.
It is in harmony with relevant technical aspects such as optimal loading speed of the pages and accessibility for the visually-impaired or older people.